Everything you need. Nothing you don’t.
I handle the whole thing — design, development, SEO, and launch — so you get a site that looks incredible and actually brings in clients.
Designed for Your Brand
A custom-designed site that captures your aesthetic, builds trust instantly, and feels unmistakably like you — not a generic template.
Built to Be Found
Every site I build includes on-page SEO, Google Analytics, Search Console setup, and Google Business optimization so you show up when your ideal clients are searching.
Ready to Book Clients
Booking integrations, contact forms, and clear calls-to-action — so visitors know exactly what to do next and actually do it.
Built for the wellness world.
I specialize in websites for wellness practitioners and coaches — which means I understand your clients, your industry, and what it actually takes to build trust online in this space.
I’ve worked with:
- Newborn doulas
- Musicians & producers
- Business development coaches
- Wedding hairstylists
If your business helps people feel better — I can help you look better online.
Simple process. No tech overwhelm.
Step 1 — We talk
Book a free 30-minute discovery call. We’ll talk about your goals, your clients, and what’s not working with your current site (or lack of one). No pressure, no pitch.
Step 2 — I build
Once we agree on a plan, I handle everything — design, copy review, development, SEO setup, and integrations. You’ll see your homepage design before I build a single page.
Step 3 — You launch
Your site goes live, you get a personal training walkthrough, and we make sure everything works beautifully. Then you start showing up online the way you deserve to.
Clear, simple pricing.
No surprise invoices. No scope creep.
Just a straightforward investment in your business.
The Foundation
For practitioners ready for a professional online presence
From $3,500
- Up to 5 pages
- WordPress or Squarespace
- Mobile-responsive design
- On-page SEO included
- Booking integration
- GA4 + Search Console setup
- 30 days post-launch support
The Full Presence
For practitioners ready to grow their practice through Google
From $6,000
- Up to 7 pages
- Full SEO strategy + keyword research
- Google Business Profile setup
- 3 SEO blog posts included
- 12-month content calendar
- Copy review and polish
- 60 days post-launch support
The Growth Partner
For practitioners who want ongoing SEO, content, and care
From $8,00/month
- Monthly SEO blog post
- WordPress / Squarespace maintenance
- Google Business updates
- Monthly performance report
- Up to 2 hrs of site updates
- Quarterly strategy call
- Month-to-month, no lock-in
What people are saying.
Loved working with Craig to set up my website when I started my new small business. Everything looks great and he was very patient and helpful explaining everything to me, someone who is technologically challenged.
Joanna Davis
Owner, Jo’s Desserts
Hi, I’m Craig.
I’ve spent 20 years building websites, managing digital projects, and helping businesses show up online with confidence. For the last decade I’ve run Open Waves Design — working with small businesses across the country on everything from web design and SEO to content strategy and project management.
These days I focus almost entirely on wellness practitioners and coaches. It’s the work I find most meaningful — helping people who genuinely change lives get the online presence they deserve.
I work with a small number of clients at a time so I can give every project my full attention. When you work with me, you work with me — not a junior designer or an overseas contractor.
Not sure if your current site is hurting you?
I’ll record a free 5-minute video audit of your website — specific, honest feedback on what’s working, what’s not, and what I’d fix first. No obligation.
I review a limited number of sites each month. Takes 24–48 hours to receive your video.