Using WordPress for your Business

There’s plenty of competition out there for software to run your business website. Many proprietary companies make similar claims about how easy it is to use their service to build your own website. They claim you don’t need to be a web designer or know how to write code to create a beautiful and functional website.

To some extent, they’re correct. Websites today are being built on frameworks that do most of the heavily lifting behind the scenes, away from the end user so you can focus on adding and managing your content (text, images, video, etc.).

Why I Use WordPress

While there are legitimate reasons to use another platform, here are a few why I continue to choose WordPress instead:

  1. Open Source – WordPress is open source software, which means the code it runs on is freely available to be downloaded by anyone and looked through line by line. Some people make the mistake of thinking this makes it less secure, when actually it is more secure because the large community which supports it are always testing it and fixing bugs.
  2. Search Engine Optimization (SEO) – You’ve probably heard this term before, but may not fully understand what it means. It’s simply the phrase for how search engines (like Google, Bing, etc.) rank and score your website based on the content you provide, to help people find your website. WordPress has great SEO built-in, and offers some great additional options called plugins to help make it even better and easier to manage. Since WordPress started as a blogging platform, I appreciate how useful it is to create new content.
  3. The Community – WordPress currently powers over 25% of the entire Internet, which is much more than any other content management system (CMS) out there. There are conferences and meetups taking place all year round across the globe, which means the support network is vast. But the best part is there are so many people who believe in the community enough to help people for free. That’s not to say they’ll build you a site for nothing, but they will help you when you get stuck.

There are many more reasons to use WordPress, but that doesn’t mean it’s perfect for everyone. If you are small business owner with little or no budget for your website, and aren’t particularly tech-savvy, you might feel there is another option that works better for you. But finding someone to help you get started who knows what makes a good website is still worth exploring.

What factors have you used to decide what platform to use for your website?